➡️ Who are we?

We’re building the AI Workforce for restaurants.

haddock started as the system of record for restaurant operations. Today, we’re going one step further: replacing manual back-office work with AI agents that operate 24/7.

With products like Fina, our AI Agent, we’re not adding features, we’re creating a new category. This is not AI hype. Our customers save time, money, and make better decisions every day. We are becoming the financial brain and operational layer of restaurants.

👉 Our mission: empower millions of restaurateurs to level up their business.

👉 Our vision: lead the market through innovation, strong relationships, and by becoming the go-to tech partner for restaurant success.

Backed by Y Combinator and top-tier investors.

➡️ Why this role matters We’re scaling fast across Europe. We don’t need “more marketing”. We need someone who can build a category, own the narrative, and turn it into revenue. This role sits at the intersection of brand and growth.

➡️ What you'll do

• Own haddock’s positioning and narrative: from system of record → AI workforce

• Build a category-defining brand in Europe

• Drive pipeline and revenue, not just awareness

• Design and execute GTM strategies across markets and products

• Turn product innovation into clear, compelling storytelling

• Lead and scale a high-performing marketing team

• Manage significant budgets with a strong ROI mindset

• Work closely with Product, Sales, CX and founders to align narrative and growth

➡️ What we're looking for

• 7+ years in Marketing / GTM leadership in SaaS or tech

• Experience scaling from €10M to €100M+ (or similar high-growth environments)

• Proven track record owning both brand and performance

• Strong storytelling skills: you can explain complex, new concepts simply and powerfully

• Deep business mindset: you think in pipeline, ARR, and payback

• Experience managing multi-million € budgets

• Ability to build and lead teams in fast-growth environments

• High standards on design, brand, and execution quality

• AI-native mindset: you understand how AI changes both product and marketing

• Fluent in English

Big pluses:

• Fluency in additional European languages

• Background in HORECA, hospitality tech or vertical SaaS

➡️ What we offer

💸 Competitive salary + meaningful upside

🏢 Office in Poblenou (Barcelona) + flexible hybrid setup (3 days in-office, 2 remote if you want)

🤖 Full access to the AI tools you want to experiment with. We don’t just sell AI, we use it internally and expect you to push the boundaries

🧘 A partially subsidized Urban Sports Club membership: yoga, HIIT, hot studios, your call

💰 Payflow perks to make the most of your salary, when you need it

➡️ Our hiring process

We move fast and keep communication transparent throughout. Our goal is to complete the process before June. Here’s what to expect:

1. Intro call with CEO (Arnau)

2. Meet the marketing team (Eric)

3. Marketing case + in-person debrief with the Leadership Team

4. Culture conversation with co-founders Pol & Arnau

Think this could be your next move? Apply now — we’d love to meet you.

📌 Important: applications without a personalized message or cover letter will not be considered.